Thank you for sharing your perspective!

In Germany, I see a similar situation. Few organizations put CX at the heart of their business strategy. But, more and more organizations aspire to it and have started their transformation journey.

Building trust is one element in this transformation.

But it is also proving its value: Showing that a CX lead strategy helps the business achieve its goals. Showing that CX does not only create happy customers - which is often seen as a nice to have - but that it impacts business success and its bottom line (increased profits and reduced costs).