Innovation on demand does not exist
Oct 28, 2023
Innovation on demand does not exist! This is why organizations must have a continuous innovation process in place. If we try to start innovating, by the time you need the new ground breaking idea — then it is already too late. We must have a backlog of promising ideas ready to validate and then scale, when market conditions and customer expectations change.
As Tiago Forte wrote in his book „Building a second brain“: „We can’t expect our self to instantly come up with brilliant ideas on demand. … By the time we sit down to make progress on something all the work to gather and organize the source material needs to be already done.“
How do you and your organization ensure a continuous innovation process?
