Traveling into the past and the future. — The science fiction writer William Gibson famously said: “The future is already here – it’s just not evenly distributed.” (1) As business leaders and innovators we must keep our finger on the pulse of time, notice early signals of change that might affect our organizations and use those signals to…

How to balance standard and custom features for software products — At first glance, both topics seem unrelated. But manhole cover design illustrates some important points for product development, both for startups and large multi-national organisations. Let’s look at some common challenges that startups and large organisations face. The challenge for startups Startups with a B2B aspect in their business model can…

This is a story about how a musician persuaded an audience aged 60 and older, who expected a classical music concert, to listen and dance to rap music. The story highlights a framework that you can use too, when persuading others of a different point of view. The context A musician called…

Empathy is at the core of the experience design practice. We often talk about stepping into our user’s shoes. We learn about them and watch them do things. But we only do this from the outside. Thus, we only have a limited understanding about why users do things. …