Sabrina MachFan Research at SilverstoneNothing beats contextual inquiry for gaining a deep understanding of fans.Jul 16Jul 16
Sabrina MachThe value proposition canvas is the wrong way aroundThis confuses me — every time I look at it! The canvas is the wrong way around!Feb 141Feb 141
Sabrina MachHow to Get Better at Killing Bad ProjectsThis post shares the key insights from this HBR article.Jan 9Jan 9
Sabrina MachIs your operating model stifling innovation?🔎 Businesses are built on instigating a value exchange.Jan 6Jan 6
Sabrina MachDo you need innovative tech for viable innovation?Should innovators waste any time in solving a problem with a well understood and widely available technology? Is it worth the effort, if…Jan 5Jan 5
Sabrina MachWhy quitting is key for innovation.We love starting things. But we find it hard to stop things, because it feels like failure. The key is in how you frame it before you…Jan 4Jan 4
Sabrina MachShould innovators procrastinate?YES, we should. We need to let ideas simmer for a while.Jan 31Jan 31
Sabrina MachWhat can human-centered innovators learn from a tech focused approach to service innovation?Jan 2Jan 2
Sabrina MachDoes new technology make innovation inevitable?New tech constantly makes headlines. But does new technology make innovation inevitable? There are many barriers that can prevent it.Jan 13Jan 13
